google sem marketing malaysia

Google Adwords

What is Search Engine Marketing (SEM)?

Search Engine Marketing (also known as SEM or Pay Per Click) is another form of internet marketing strategy that places your website at the top of search engine results via a paid advertising channel.

 

Targeted audience

Unlike traditional advertising like newspapers, you pay to get readers to view your advertisement. This includes those who may not be interested in your products/services. SEM allows you to target customers who are searching for keywords that are related to your business.

Cost effective

Your advertisement will only be shown to customers who search for your targeted keywords that are relevant to your business. The best part – you only pay when they click on it.

24 hours a day, 7 days a week

Search Engine Marketing (SEM) allows your advertisement to shown 24 hours a day, 7 days a week. You can also target potential customers around the world.

Fast results

You can get your website to the top of Google search results within 1 day. As long as your website advertisement complies with Google search terms and conditions, your website can be up on the same day. Connecting to your potential customers immediately.

Free exposure

As highlighted earlier, you only pay when your potential customers click on your advertisement. If a potential customer sees your advertisement but does not click on it, you get free exposure and pay nothing!

Adwords works faster than SEO

The topmost benefit of Google AdWords is that it works faster than SEO. You can focus on multiple keywords at a time. You can turn the campaign on or off whenever you want to.

Google Display Network (GDN)

The Google Display Network can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile devices and apps. The Google Display Network is designed to help you find the right audience. Its targeting options let you strategically show your message to potential customers at the right place and the right time.

google display network malaysia